The fundraising platform is looking to raise awareness of improvements to its website to make it easier to attract donations.
Fundraising website Virgin Money Giving is to launch a promotional push to raise awareness of its updated website.
The online advertising campaign starts on October 8 to promote an overhaul of its website, which includes a redesign that is optimised for mobile and tablet.
The campaign also includes the release of a YouTube film showcasing the different ways people are looking to raise money, from parachuting to swimming events.
Already the online improvements have seen a 34% rise in donations for those fundraising on the site, says Virgin Money Giving.