17 April 2019
New eBook launched on gaining supporters through digital
Seven experts on the UK’s non-profit sector have shared their thoughts on how new digital technology can help grow support for charities in a free eBook: npInsights 2019: Expanding Your Supporter Base Through Digital Innovation.
The eBook, produced by charity software partner Blackbaud Europe, explores themes from social media best practice, to digital marketing, ‘gaming for social good’ and virtual events – including a case study of how Alzheimer Research UK’s Running Down Dementia virtual event raised over £900,000 across three years.
Each of the eBook’s seven chapters has been contributed by a different expert on the UK’s philanthropic sector, bringing together the thoughts of charity leaders and consultants with Blackbaud Europe and JustGiving’s in-house fundraising and software expertise.