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Birthday giving helps fundraising on Facebook reach £1.6bn

Birthday giving has been key to the recent growth in fundraising via the social media platform.

Fundraising on Facebook has reached the £1.6bn milestone, with around half raised through birthday gift giving.

The social media platform has announced that total global fundraising for charities, personal causes and non-profit organisations has reached £1.6bn, with £803m raised through Facebook birthday fundraising.

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