How to design high-impact emails to increase donations

Join us for a one-hour intensive masterclass on the fundamentals of exceptional email marketing. Attendees, for just £20 per person, will learn exactly how to craft inclusive, beautiful, and high-impact emails from one of the charity sector’s experts.

Elizabeth Carter, Email Marketing Manager at Charity Digital, will show you how to design email campaigns that are not only visually engaging but also accessible to all audiences – including people with visual disabilities. You’ll explore how to increase email open and click-through rates with better email design.

The session will cover, among so many other things:

Best practices for clean, effective email design
How to make your emails screen reader-friendly
Tips for colour contrast, alt-text, and keyboard navigation
Common design mistakes that limit impact – and how to fix them
Best tips for call-to-actions (CTAs), and colour schemes and branding
Tools to test your email for accessibility before sending
Advice on driving engagement and donations with emails

Full details…