5 September 2022
Aviva Launches £2m Cost of Living Boost with Crowdfunder
Grants are available through this match funding scheme to assist local not-for-profit organisations in the UK who are working to help local people in financial need.
The £2 million Cost of Living Boost scheme is provided by Aviva plc, a British multinational insurance company headquartered in London, as part of its Aviva Community Fund.
This is a match-funding initiative delivered in partnership with Crowdfunder and thus not a traditional grant scheme (funds awarded are conditional upon applicants first securing crowdfunding via Crowdfunder’s platform).
The funding is for:
- Projects that address the Aviva Community Fund theme of Financial Wellbeing: Helping people to take control of their wellbeing by giving them the tools to be more financially independent and ready for anything.
- Organisations with core missions aligned to the Financial Wellbeing funding area who need funding to cover their usual operational costs.
Aviva will match donations pound for pound up to £250 between 4 October and 31 December 2022 or until the entire £2 million is allocated.
For example, if a project receives a donation of £50, Aviva will donate £50. If a project receives a donation of £500, Aviva will donate £250.
Match funding will be given on the first donation made to the project by any supporter and not for repeat donations by any supporter.
All Or Nothing’ projects must reach their funding target by the target date to receive match funding.
In order to access the funding, applicants need to set up a crowdfunding campaign on Crowdfunder.
Although no deadline has been specified at time of writing, groups should be aware that a crowdfunding campaign typically runs for 28 days with an additional set up period.
The first step is for applicants to set up a crowdfunding campaign on Crowdfunder.