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Publicity Coordinator

Posted for SSAFA - Northamptonshire

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Could you raise the armed forces charity SSAFA’s, Soldiers,Sailors,Airmen & Families Association profile in your local area? You don’t need a military background, just the ability to get on with all kinds of people, some good I.T. skills and good written and spoken English.

As publicity Coordinator you would work with your local SSAFA branch to develop a Publicity Plan. You would be central to delivering this local plan to raise awareness of SSAFA to potential clients, volunteers and funders.

SSAFA have been supporting the Armed Forces community for more than 130 years. Their clients come from all backgrounds and age groups and may have served in WW2 or in a more recent conflict like the Falklands or Afghanistan. They would love the general public to understand what they do and how they can help. They need to recruit volunteers that reflect our local communities and raise money to fund their work. They need you to help them get the SSAFA message out!

As part of your local branch you might have access to an office, but many volunteers are based at home. You would also be out and about at events and meetings.

What would you be doing?

  • Working with the Branch Chairman to develop a Publicity Plan to keep SSAFA’s profile high in the local area
  • Publicising SSAFA events and those where SSAFA will be represented
  • Work with Marketing/PR staff at central office to develop case studies of clients and volunteers 
  • Developing and maintaining networks with local press, TV and radio outlets through providing press releases, interviews, case studies etc
  • Working with the Digital Team at Central Office and local volunteers (if applicable) to develop and maintain a local on-line presence for the branch via a website and social media channels
  • Working with Marketing staff at central office to ensure that SSAFA branding and messages are consistent 
  • Keeping a stock of SSAFA publicity materials and distributing them to divisions, libraries and other appropriate locations 
  • Liaising with PR staff at central office or on-call in the event of a PR/press situation
  • Supporting local and national campaigns to recruit for new volunteers 
  • Being a positive ambassador for SSAFA including all sections of the community in awareness raising 
  • Volunteering within the standards and values of SSAFA including observing their policies such as the Volunteering policy and data protection policy (these will be covered in your training and local induction)

What can you gain from this volunteering role?

  • Use your skills, knowledge and life experience to benefit others
  • Support and friendship from your local SSAFA branch and the wider SSAFA community 
  • Experience, training and skills that you can highlight on your CV and in job interviews 
  • Better physical and mental health – studies show that volunteers live longer and experience lower levels of stress and depression!

What about training and support?

  • Communication and Marketing workshops for Publicity Coordinators 
  • On-line training modules to complete at home, so you are up to date on how to keep clients, their families safe and personal information safe. 
  • Access to a range of e-learning courses. 
  • Volunteer Support Manager (per region) 
  • Access to the Marketing and Communication Teams based at central office  


  • Friendly and approachable people with good communication skills good written and spoken English 
  • Confident to deal with the public, potential clients, volunteers, other agencies and SSAFA colleagues – face-to-face, by phone, email or via social media
  • Ability to send and receive emails – you will receive your own SSAFA email address 
  • Reliable attitude 
  • Ability to maintain confidentiality and keep information safely 
  • Access to public transport or a car to get to meetings and events 
  • Ability to provide two referees: former employers or other people that know you well (other than relatives)


  • Accessibility
  • Age restrictions
  • DBS check required
  • Equal Opportunities Policy
  • Expenses reimbursed
    Reimbursement of out-of-pocket expenses
  • Health and Safety Policy
  • Ongoing support
  • Training provided
  • Volunteer induction
  • Volunteer Policy
  • Volunteers covered by insurance
  • Written role description


This opportunity can be carried out whilst working from home.

When do I need to be available?

Mon Tue Wed Thu Fri Sat Sun
Morning Yes Yes Yes Yes Yes Yes Yes
Afternoon Yes Yes Yes Yes Yes Yes Yes
Evening Yes Yes Yes Yes Yes Yes Yes

Availability Details

This role would suit someone looking to give a regular time commitment to SSAFA although when and where would be flexible to suit you.

Register your Interest


  • Armed Forces & Veterans


  • Administration and Office
  • Marketing and Media

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