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Branch Publicity Officer

Posted for SSAFA - Northamptonshire

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SSAFA is a national charity helping and supporting those who serve in our Armed Forces, those who used to serve and the families of both,  One day's paid service in any of our Armed Forces is all that is needed to qualify for assistance from SSAFA.  Their network of volunteer Branches and Service Committees provide support to the Armed Forces and veterans community.  Currently SSAFA has 92 Branches and 65 Service Committees worldwide.

The Branch Publicity Officer is responsible to the Branch Chairman for publicising the work of the Branch (including Divisions) by co-ordinating all local press, publicity and public relations activities to ensure that eligible clients are aware of how to access support, raise awareness of the work of SSAFA and help recruit volunteers.  They are supported by the Regional Marketing & Communications Officer at Central Office and the Branch Secretary, as well as the Volunter Support and Regional Fundraising Managers (VSM and RFM).

Duties may include:

  • Using priorities from the Branch Chairman, development of a Branch Publicity Plan to focus effort to best effect.
  • Ensuring a high local profile for the Branch by utilising the SSAFA website for publicity materials and the experiences, contacts and talents of Branch members.  
  • Maintain an awareness of any local events or places where SSAFA could be represented or leaflets/posters could be displayed eg: local libraries etc.
  • Raising awareness of the Association, including using socal media and local websites, and maximising opportunities to locally display and distribute leaflets posters and other publicity material.  
  • Developing and maintaining personal contacts with local press, television and radio outlets through articles and interviews.
  • Maintaining up to date stocks of publicity material for the Divisions and Branch - available from Central Office and SSAFA website.
  • Working with branch fundraising staff to support events, including the provision of help with displays and the design of event posters and literature.
  • Liaising with Central Office Marketing and Communications to promote branch good news stories for wider circulation through SSAFA's publications and social media avenues.
  • Liaision with the Marketing and Communications Team at Central Office 
  • Ensuring that all publicity complies with SSAFA's branding styles, promotes current key messages and enhances the Association's good name.
  • Liaison with Regional Marketing & Communications Officer at Central Office and the VSM and RRM.
  • Provision of appropriate reports to the Branch Chairman for use at executive meetings and the Branch AGM.
  • Ensuring that all data processed or held as part of the role, is processed and held strictly in accordance with SSAFA's data management policies and procedures.
  • Complying with and promoting SSAFA values and standards, including the code of confidentiality.



Skills

A forces background is not essential, a driver's licence is beneficial for some geographical areas and IT skills are necessary.  

Register your Interest

Interests

  • Black and Minority Ethnic Communities
  • Disability
  • No specific interest

Activities

  • Advice and Information
  • Computers, IT and Websites
  • Creativity
  • Local Events
  • Marketing and Media

Details

  • DBS check required
  • Equal Opportunities Policy
  • Health and Safety Policy
  • Ongoing support
  • Training provided
    Local induction training, and should attend a Communications and Marketing workshop, within a year of joining the organisation.
  • Volunteer induction
  • Volunteer Policy
  • Volunteers covered by insurance
  • Written role description
    Further advice and guidance can be found in Duties and Responsibilities of Branch and Service Volunteers, dated 21.10.2015

Location

This opportunity can be carried out whilst working from home.

When do I need to be available?

Mon Tue Wed Thu Fri Sat Sun
Morning Yes Yes Yes Yes Yes No No
Afternoon Yes Yes Yes Yes Yes No No
Evening No No No No No No No

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